Simply Roasted

Newly launched snack brand Simply Roasted are working hard to bridge the gap between indulgent and better-for-you with their range of sliced potato crisps. Offering the satisfying crunch and flavour we all look for in a crisp, with less calories, less fat and less salt.

The Simply Roasted team have put their expertise together to create the perfect brand offering the perfect product. Focussing first on a great tasting range, and the health element following quickly behind, with simplistic packaging making the crisp range standout on shelves.

The all-natural skin-on crisps are 50% lower in fat, 25% lower in salt and less than 99 calories per serving compared to standard fried crisps thanks to an IP patented cooking technology bringing true innovation to the category.

Even with the added health benefits, the range doesn’t compromise on flavour nor exclude dietary requirements with the whole range being gluten-free and selected flavours being suitable for vegetarians and vegans.

Based in Norfolk, Simply Roasted use only high-quality potatoes grown in the UK. Creating delicious flavours including:

• Sea Salt, perfectly seasoned to let the potato do the talking
• Sea Salt & Cider Vinegar, clean and crisp with a sharp and tangy finish
• Mature Cheddar & Red Onion, a rich full-bodied cheese balances perfectly with the red onions bite
• Black Truffle, deep umami indulgence

Following their success, Simply Roasted are working towards doing their bit for the planet too. They are already a zero waste to landfill factory, donating food waste and recycling their waste oil into biofuel, with further plans to increase their sustainability as they continue to grow.