Booths’ Work with Pennies

Booths teams up with Pennies to raise funds for local charities

We’ve partnered with fintech charity, Pennies, to offer customers a chance to give to charity when paying by card for their food shop.

In June 2023, we partnered with Pennies, a micro-donation charity allowing our customers the opportunity to add a 25p donation to their food shop to help a number of local and national charities. Since launch, we have raised over £460,000 for these charities.

Tap here to visit your store’s webpage to discover their 2024/2025 Local Charity Partners.

Liz McEvoy,  Logistics & Manufacturing Process & Change Manager at Booths added:

We are pleased to be working with Pennies, offering our customers the opportunity to support our chosen charities. Pennies has enabled us to provide a simple solution at the point of payment where customers can discretely choose to make a donation or not. Working together we can make a massive difference to these charities and the work they do in our communities.

Pennies CEO Alison Hutchinson CBE, added,

We are really pleased to welcome Booths to the Pennies’ micro-donation family, and know that customers will be generous and appreciate being asked to contribute a few pennies to such a fantastic cause. We look forward to the months and years ahead making great contributions in our communities.

Pennies has now reached the huge landmark of surpassing 179 million micro-donations across all of its partners – a milestone made all the more significant as growth in giving has accelerated in the last 3 years and weathered the worst of the Covid pandemic.

The charity has estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1bn into the UK charity sector – if every UK cardholder gave just 35p a week.

About Pennies

Whether in-store, online and in-app, it’s a simple, affordable, data-free way to donate, with 100% of funds raised going to charity. Pennies works with over 70 of the UKs biggest brands including Domino’s, Curry’s, Greene King, Screwfix, Poundland, The Entertainer, Boots Opticians, JD Sports, Travelodge, Ask Italian, Zizzi, and hundreds of roadside retail outlets.

Together, payment technology providers, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve. Click here to find out more about Pennies on their website.

Thank You

We’d love to thank all our customers for their donations so far and the difference it has made to those people being supported by the chosen charities.